Core Navigational Planning

Core Navigational Planning

Mission, Vision and Values.  If you are in business, you've heard these words over and over again.  Few notions are more widely recognized.  Yet, despite the popularity, the practical application of these concepts are often mistaken as superficial exercises, window dressing or dismissed entirely - this is a big and costly mistake!   

Your Mission, Vision and Values materially define the parameters that drive the creation of your Pro Forma.  Together, these four fundamentals provide the direction and core foundation for all your strategic and tactical planning.  Without these navigational guidelines, there is really no logical way to develop the goals and objectives needed to chart a linear course to success.  The business progresses by trial and error that result in more missteps, more false starts and more avoidable errors.  This is an expensive, avoidable and dangerous way to do business.